The concept of “creating customers” may at first seem to be an odd one. Don’t you find customers, not make them? Well, yes and no. While it is extremely hard to turn someone into a customer if they have no interest in your product/service or don’t have the money to make the purchase, with a proper sales funnel, can can create fans out of people who never even knew you existed (or at least never realized how much they needed whatever you’re selling). A sales funnel can also turn an “on the fence” customer into a raving fan who refers even more people to you!
Data insights are again the key to funnel optimization. Three other data-driven technologies follow analytics and sales reporting as the most popular sales tools: account and contact management (65%), sales forecasting tools (56%), and customer relationship management (CRM) systems (58%). The latter is a particularly crucial tool for optimization, enabling your business to organize all customer-related data in a central location.
How to Get It: Check out K12 (K12.com) and Connections Academy (ConnectionsAcademy.com). Both organizations offer various benefits — including health insurance, retirement savings accounts and paid time off — depending on where you live. As in any job where you work with kids, there will be a background and reference check as well as interviews. You may also need to be licensed to teach in the state where the students reside.
How to Get It: GoFluent.com is an English training company working with 12 of the world's largest corporations. There are also jobs out there for English as a Second Language (ESL) teachers, which are more structured. Visit ISUS (iSpeakUSpeak.com), a placement and training company. While a degree in education or ESL is ideal, you are encouraged to apply if you are enthusiastic and articulate.
Let’s say you have a promotions page where you’re promoting a product via affiliate links. If you currently get 5,000 visits/month at a 2% conversion rate, you have 100 referrals. To get to 200 referrals, you can either focus on getting 5,000 more visitors, or simply increasing the conversion rate to 4%. Which sounds easier? Instead of spending months building domain authority with blogging and guest posts to get more organic traffic, you just have to increase the conversion rate by 2%. This can include landing page optimization, testing your calls-to-action, and having a conversion rate optimization strategy in place. By testing and optimizing your site, you’ll get far better results with much less effort.
The marketing automation coordinator helps choose and manage the software that allows the whole marketing team to understand their customers' behavior and measure the growth of their business. Because many of the marketing operations described above might be executed separately from one another, it's important for there to be someone who can group these digital activities into individual campaigns and track each campaign's performance.
Affiliate marketing is an ideal solution for those looking to gain control of their own income by focusing on performance-based revenue options. Working in tandem with a seller, a motivated affiliate marketer will be able to achieve a passive income from the comfort of their home without worrying about producing their own product or service. Although the success of the job does depend on the affiliate’s marketing skills, it can prove to be an effective way to meet your income goals as either a primary career or a profitable second job.
Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
How to Get It: Customer service is the biggest work-at-home field, with companies including Spiegel, Hilton, Best Western, HSN, 1-800-FLOWERS and many others using at-home reps. Fill out an application with staffing companies such as Arise, Alpine Access, VIPdesk, LiveOps, and Convergys, all of which vet the companies who are hiring through them. If you need benefits, search through a staffing company that will hire you as an employee (Alpine Access, VIPdesk and Convergys do this) rather than an independent contractor. If you're a contractor, you may be asked to pay a small fee (between $15 and $35) for a background check. While a fee can be a sign of a scam, independent contractors are responsible for their own expenses.
Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.
Unscrupulous affiliates can squat on domain names with misspellings and get a commission for the redirect. They can populate online registration forms with fake or stolen information, and they can purchase AdWords on search terms the company already ranks high on, and so on. Even if the terms and conditions are clear, an affiliate marketing program requires that someone monitor affiliates and enforce rules.
As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced.
How to Get It: Visit companies such as DarwinsData.com, PineconeResearch.com and PaidViewpoint.com. (Search "surveys" on RealWaystoEarnMoneyOnline.com for more options.) Then sign up with as many sites as you can. The sites will contact you when surveys that fit your demographic pop up, and you take them right away. A word to the wise: Do not register anywhere that has a membership fee, asks for your Social Security number or bank information, or is vague about payment. There are many survey services out there that are fraudulent.